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Sania is Adidas brand ambassador
BS Reporter / Mumbai December 24, 2007
Adidas, a leading sports brand, has signed a multi-year partnership with ace tennis player Sania Mirza. Sania follows Sachin Tendulkar as the second Indian brand ambassador for the American sports label.

Hartwin Feddersen, director (marketing), Adidas India said: "Sania Mirza is one of the most recognisable faces of global tennis and is a youth icon amongst young Asians across the world. She is a perfect fit for our brand as she personifies the passion, energy and boldness that Adidas stands for."

Earlier Sania was a part of the Adidas Aces Junior Tennis Programme. She won the 2003 Wimbledon Juniors Doubles Title and the 2005 Hyderabad Open Singles Title. Commenting on the partnership with Adidas, Sania Mirza said, "I have been associated with the brand as a junior and believe Adidas’ experience and expertise will be a key part of my on-court performance in the future.

 
 
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