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Showing of 1-10 from 1927 result

  • October 19, 2015, Monday | Opinion

    Local giants, global dwarfs

    The Brand Derby results are a wake-up call for Indian brands

  • October 19, 2015, Monday | Management

    Apple iPhone 6 No. 1 in BS Brand Derby

    It is followed by the iPhone 6 Plus, Samsung Galaxy Note 4, Audi A3 and Maruti Suzuki Celerio

  • October 19, 2015, Monday | Management

    Apple iPhone 6 & iPhone 6 Plus: Looking and doing good

    Apple, for the first time, managed to sell a million handsets in India, one of the fastest growing smartphone markets in the world

  • October 19, 2015, Monday | Management

    Samsung Galaxy Note 4: Touching an emotional chord

    Samsung appears to have mastered the art of engaging buyers with a product portfolio that spans the gamut

  • October 19, 2015, Monday | Management

    Audi A3: A luxurious affair

    It was the only sedan version in the compact luxury segment which was led by hatchbacks

  • October 19, 2015, Monday | Management

    Maruti Suzuki Celerio: For that breezy city drive

    Celerio was launched at a time when the Indian automotive market was going through a transition

  • October 19, 2015, Monday | Management

    Building a global brand

    Thanks to their digital and social footprint, brands are becoming more global than ever before. Experts say having a global strategy - even before you launch your product - is a must to remain competitive. At a time when it is impossible to build a ...

  • October 19, 2015, Monday | Management

    Putting Derby 2014 in perspective

    When we asked the senior marketing professionals as to what they felt worked for these successful launches, marketers ascribed different attributes for success of each brand. Apple iPhone 6 and Apple iPhone 6 Plus appealed due to a faster processor, ...

  • May 26, 2014, Monday | Management

    Samsung S4: The winner takes it all

    Samsung's penchant for pie-in-the-sky technology, ably supported by innovative pricing, ensures its S4 smart phone is No.1 in this year's Brand Derby

  • May 26, 2014, Monday | Management

    Samsung Note 3: A note-worthy successor

    Creating a sense of anticipation is a classic and useful technique when it comes to marketing tech products

  • May 26, 2014, Monday | Management

    Ford EcoSport: Economic and sporty

    Low price, great technology are just a few of the reasons the EcoSport stands ahead of other vehicles

  • May 30, 2013, Thursday | Opinion

    A slowdown hits home

    Lessons, micro and macro, from a year's product launches

  • May 27, 2013, Monday | Management

    Renault rides high on Duster

    The secret sauce: Flip the script and go for a protracted pre-release campaign

  • May 27, 2013, Monday | Management

    The big picture

    The Brand Derby winners struck the right chord with out-of-the-box offerings

  • June 25, 2012, Monday | Specials

    Hear the lion roar

    It’s official. The trend that began with Ghajini as harmless flirtation with South Indian cinema has transcended into an obsession, elevating the, if we may use the term, Madras Cut films well beyond the muse status. And this south meets rest ...

  • June 25, 2012, Monday | Specials

    Not so dirty, after all

    The Dirty Picture, released on 2nd December, 2011, has left behind a string of broken paradigms, but it has reiterated a trend in the Brand Derby. It proves that a successful brand launch is as much about the product as it is about the marketing. ...

  • June 25, 2012, Monday | Specials

    Clean sweep for The Dirty Picture

    What comes out strongly this year is the growing reliance of marketers on social media

  • August 08, 2011, Monday | Management

    VW Polo romps home

    To promote the 2001 film, A Knight’s Tale, a Sony marketing executive invented a reviewer and concocted a suitable quote to be highlighted in its promotional poster. The movie went on to become a blockbuster.

  • August 05, 2010, Thursday | Management

    Cruising its way to the top

    General Motors India launched the Chevrolet Cruze, and the Chevrolet Beat, at a time when its credibility was at stake. General Motors, its parent in the US, had filed for bankruptcy. Customers in India were worried what would happen to service and ...