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Smart Investing : Why mergers make sense

Big fund houses are looking for deals to get bigger and tough times are forcing smaller players to sell out. All in all the time is ripe for M&As

The Smart Investor Team

During the last couple of years, the Indian mutual fund industry has been witness to a spate of mergers and acquisitions. The most recent of these being Principal Mutual Fund's agreement to buy out Sun F&C Mutual Fund's schemes.

There have been other cases too. Sun F&C Mutual itself had acquired the schemes of Jardine Fleming Mutual Fund in June 2002, while Templeton Mutual Fund bought out Pioneer ITI Mutual Fund. Zurich India was acquired by HDFC Mutual Fund during the same year.

Sundaram Finance took over Newton Investment Management's 39 per cent stake in the joint venture Sundaram-Newton, while one of India's best-performing fund houses, Alliance, also flirted with the idea of selling out before deciding otherwise. So what is really driving this consolidation spree?

According to industry watchers, what makes consolidation inevitable is the fact that small players would struggle to cope in an increasingly competitive and narrow market.

The thin margins and low investor base will make it difficult for the smaller players to survive.

Considering the fact that a majority of the Indian fund houses are relatively small, the size of the asset base becomes a critical issue. An asset management company can hope to make money only if it reaches critical mass in terms of assets.

"Without size, it's impossible to generate a reasonable return on investment as there are fixed costs that have to be met," says U R Bhat, head of broking, JP Morgan. Obviously, smaller players cannot grow dramatically with marginal returns necessitating consolidation. Acquisitions, therefore, provide the easier way to boost the asset base.

For example, HDFC Mutual Fund's purchase of Zurich made it the second-largest private sector fund in India after Prudential ICICI.

Moreover, domestic firms are under competitive pressure with more international players entering the fray. "For smaller players, it make more sense to merge with a big player and have a significant presence rather than remain small and marginal," says Bhat.

An additional lure for the buyers is a fund's equity assets portfolio. Considering the fact most Indian mutual funds are debt skewed and also because equity assets earn more income for the asset management firms, the acquirer looks for funds with a higher equity base.

Pioneer and Zurich had a big percentage of equity assets when they were taken over. Besides, most big mutual fund houses still have very small retail portfolio. A fund with a lower asset base stands to benefit by taking over a fun with a large retail base, which, by default, expands the investor base.

Apart from the Unit Trust of India, none of the other mutual funds have any significant mass investor base and most of the funds depend on institutional business and high networth individuals to expand the corpus. So that's a key driver too. Many of the deals by public sector funds in the past were mainly for the acquisition of retail assets.

But why are foreign players such as Pioneer and Zurich with moolah to spare moving out, while it will suit them to acquire smaller players and expand their business in India, especially given their excellent track record?

According to a fund manager, the Indian mutual fund industry is too small for some of the foreign funds to devote time and resources.

Pioneer's exit was mainly because it did not form part of its strategic intent. In the case of Zurich, its domestic mutual fund businesses were not making sense since its has been facing difficult financial conditions elsewhere in the world.

Industry watchers say consolidation will continue as marginal players will be compelled to exit if they do not have an USP. However, the going may not be very easy. "Benchmark deals have been priced aggressively and hence, other small players also expect the same kind of valuations for themselves," adds Bhat.

For the investors, it just means that they will be left with fewer choices. Hopefully, there would be a handful.

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