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Can the sport of billionaires ever win over Americans?


Can the sport of billionaires ever win over Americans?

This weekend, more than a quarter million people will descend on Austin, Texas to watch the 17th race of the Formula 1 Grand Prix series at the Circuit of the Americas. 80 percent of that audience will be from outside Texas, with many from Europe, Asia, and South America. Will holding a race in the heart of NASCAR country be enough to make Americans care about this sport of kings? Bloomberg's Hannah Elliott checks it out. Video by Alyssa Zahler, Justin Beach (Source: Bloomberg)

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