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Secret sauce behind viral stories that matter


Secret sauce behind viral stories that matter

Upworthy is a new media outlet taking on traditional sites by making stories that matter more engaging and social. The company adds interesting videos, graphics, and catchy titles to make important stories appeal to a wider audience. Co-Founders Eli Pariser and Peter Koechley talk to Bloomberg's Alex Barinka in this installment of 'New Hack City'.

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