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ITC Sunfeast's Guinness entry

Our Corporate Bureau  |  New Delhi 

ITC Sunfeast is all set to enter the by planting a record-breaking 3,00,587 saplings within 20 minutes across 17 villages in the Khammam district of Andhra Pradesh.
The plantation drive "Sunfeast Hara Banao Campaign" was undertaken by and the Bhadrachalam unit of the company's paperboards andspecialty papers' division (PSPD).
The effort involved 15,907 farmers and 300 volunteers from the region. The exercise will put the citizens of Khammam district on the world map and hopefully work as a trigger to generate interest and get more people to participate in the cause of environmental protection, Ravi Naware, divisional chief executive, ITC's foods division, said.

First Published: Thu, September 08 2005. 00:00 IST