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Bangalore to house GM's design studio


BS Reporter  |  Bangalore 

If you buy a Chevrolet from the General Motors (GM) stable in 2012, the chances are that it will have a good amount of design input from Bangalore.
The world's largest automobile manufacturer today opened its India Design Lab in the city, which will comprise 100 professionals involved in styling cars.
The India Design Lab will not only work on cars for India but also work on the 12 famous brands owned by GM.
"We have 11 such studios across the globe designing our cars. The India centre, to start with, will focus on tweaking the interiors of our models which will hit the road during 2012," said Ed Welburn, vice-president, global design.
The mandate for the centre will be to work extensively on the small cars GM is planning for global markets. It will act as a listening post in the country to gather and understand local product design requirements.
The lab will be a centre of expertise for interiors and component surfacing and be enabled to progress into a full studio.
"With help from technologies such as clay milling, along with supporting equipment and virtual reality, the studio will contribute to the mid-cycle enhancement of existing models and advanced design of future products," said Wilburn.
High-tech visualisation equipment will allow surface quality reviews, which are needed to support interior trim work.
In addition, the surfacing skills of the local team will be enhanced through interaction with clay and by enabling the sculptor to see and feel physical surfaces created in the virtual environment.
The lab will be an integral part of the GM Technical Centre in Bangalore, which currently employs close to 900 professionals who have been putting in intelligence and technology into GM cars for the past couple of years.

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First Published: Fri, November 30 2007. 00:00 IST