Bodhtree Consulting Limited, a Hyderabad-based software services provider, expects its new data cleansing solution ‘Midas’ to bring in $10 million (approximately Rs 49 crore) to its global revenues.
Towards achieving this target, the company has signed a strategic software partnership with Philippine-based ECCI Group – a business consulting and advisory services provider serving over 1,000 customers – to broaden its vertical-agnostic Midas market in the Asean (Association of Southeast Asian Nation) market.
“We are confident that Midas will emerge as a strong data management solution in the Asean market. We hope to achieve 30 per cent of our global Midas revenues from this region,” Sanjiv Gupta, chairman of Bodhtree, said in a release.
According to the Data Warehousing Institute, a US-based organisation, businesses lose more than $600 billion every year due to poor quality data, while direct marketers in Europe spend 195 million pounds annually on incorrectly addressed international mails.