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Cox & Kings ties up with Liverpool FC ELITES for student travel plan

BS Reporter  |  Kolkata 

Betting big on rising popularity offootball, Cox & Kings has tied up with Liverpool FC ELITES tocome up with special student travel plan. Liverpool FC ELITES is a joint venture between popular english premier league club Liverpool FC and London School of Business and Finance which was formed about ayear ago.

The new travel plan enables kids aged between 11-17 to learn to play football with the coaches of Liverpool FC. Each full programme is for two weeks and costs approximately Rs 1.20 Lakh per week.

The programme also includes english language tuition among others.

"The Football passion has struck India and is rapidly growing as people are increasingly following thegame and ardently supporting their favourite teams. It is heartening to see that more and more youngsters want to play the game beyond just a hobby. With this partnership, we aim to give these young Indian footballers an opportunity to hone their talent and train with those who inspire them." said Ravi Menon, VP at Cox & Kings.

Incidentally, Cox & Kings has also been awarded the exclusive rights to promote hospitality packages for FIFA World Cup 2014, which will take place in Brazil from 12th Juneto 13th July, 2014.

First Published: Tue, April 22 2014. 20:12 IST