ESPN Star Sports today announced the launch of two new channels in 'High Definition' format to boost its already existing broadcasting network in the country.
With the introduction of ESPN HD and Star Cricket HD the broadcaster has expanded its bouquet to five channels in India, which includes ESPN, Star Cricket and Star Sports apart from the two new channels.
The highly anticipated India's cricket tour of England starting July 21, will be the first premier event to be showcased live on Star Cricket HD, which will be followed by other premier events such as the Champions LeagueT20 and India's tour of Australia.
Meanwhile, ESPN HD will broadcast F1 action from the Hungarian Grand Prix, GP2 Series and other events like the US Senior Open Golf and Major League Baseball in the month of July to be followed next month with the start of the highly anticipated 2011-2012 season of the Barclays Premier League.
Speaking on the importance of the launch of HD networks, managing director ESPN Star Sports, Manu Sawhney said, "We see huge potential for the HD channels in India and have received a very positive and encouraging response from advertisers and platform operators.
"We have a very exciting calendar of events ahead of us and with the launch of these two 24x7 High Definition sports networks, Indian sports fans can look forward to a completely new way of enjoying sports," Sawhney added.