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Fortune India hits the stands, finally

Press Trust of India  |  Mumbai 

After three long years of waiting, the Kolkata-based has launched the Indian edition of the iconic American magazine Fortune this evening here, under a licensing agreement with Time Inc, the publishers of the globally acclaimed business title.

Fortune India, an English monthly, will be the 80-year old magazine's sixth international edition after China, Turkey, Korea, Indonesia and a special edition in Greece.

In fact, Fortune's association with the country dates back to 1942, when Jawaharlal Nehru had penned an article for it, and significantly enough, the launch issue has reproduced Nehru's article, editor D N Mukerjea said in a pre-launch interaction.

"The magazine will bring value and experience to its readers even in this day of multiple media formats," he said.

Launching the much-awaited title, Editor-in-Chief Aveek Sarkar said: "We are pleased to partner with the most prestigious business publication in the world. We share the same vision of trusted insight, deep reporting and provocative story telling with Fortune."

vice-president for licensing and international development Jim Jacovides said, "Fortune's level of quality journalism requires a thoughtful team of editors who understand and are passionate about local, regional and global matters in business. To communicate the brand promise to advertisers and readers alike, it requires strategic publishing professionals. In ABP, we've found all of this. We're delighted to launch with them."

First Published: Fri, September 24 2010. 21:21 IST