At an average of Rs 50,000 for each unit, the value of the sales achieved online would be approximately Rs 500 crore. This feat, the first by a domestic two-wheeler maker, has been achieved in about five months of the launch of online sales.
Tony Navin, senior vice-president (electronics and home) at Snapdeal said, "We partnered with Hero Motocorp in December, 2014 to launch their motorcycles online. The response from our customers has been fantastic. I believe this hybrid model, where Snapdeal becomes the e-commerce platform for the wide dealership network will give a fillip to the two wheeler sales in India."
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Navin added a buyer gets access to the complete assortment of Hero motorcycles and scooters, including all the colours and variants, which might not be always available offline. Also, free insurance is offered to every customer who makes an online purchase. Snapdeal last week also tied up with Piaggio Vehicles to sell scooters online. The tie-up with Hero took place last December.
Hero MotoCorp sells 6.63 million two-wheelers every year

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