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Kidzania Mumbai signs brand deal with YES Bank

Partnership to enable teach kids the nuances of managing funds, impart financial literacy in a role-playing concept

Gaurav Laghate  |  Mumbai 

Kids edutainment brand Kidzania, an indoor theme park, has announced a brand partnership with YES Bank, for its upcoming property in Mumbai. has come on board as the official sponsor of the Bank establishment at the Mumbai facility. The partnership will enable to teach kids the nuances of managing funds and impart financial literacy in a role-playing concept.

is an edutainment concept that combines education and entertainment, rendering real life experiences that empower, inspire and educate children. It engages kids between 4 to 14 yrs with environmental stewardship, career exploration and social consciousness activities. It’s built to the size and scale for children and emulates the workings of a real city. The indoor city, complete with buildings, paved streets, vehicles, a functioning economy, and recognizable destinations in the form of "establishments" sponsored and branded by leading multi-national and local brands.

Rana Kapoor, founder, MD and CEO, said, “This association is an experiential combination of two organisations that have a strong commitment towards the future generations of our country. At YES Bank, we believe that the knowledge and skill development of our nation’s children should be provided with a conducive environment that empowers them, teaches them and opens their minds to new experiences at a young age. We are certain that this creative platform will help inculcate the basic nuances of banking and generate greater awareness of prudent financial habits amongst children.”

Sanjeev Kumar, Director and CEO, India, added, "It’s important for us to partner with brands that are aligned to our philosophy of empowering tomorrow's generation by providing a development platform for kids today.

These brand partners are aligned with KidZania's philosophy to help kids strengthen their ability to manage their world through key aspects of learning, ranging from society functions, financial literacy, adult professions and team work. Brand partnerships build realism to the experience, making it authentic, immersive and rewarding.

The first center of KidZania in India is slated to open the second quarter of 2013 in Mumbai. The indoor theme park is spread across 75,000 square feet, and will have buildings, paved streets, vehicles and recognisable destinations, offering kids more than 75 role-playing options in its 60 establishments.

Following the KidZania Mumbai launch will be KidZania centers in the Delhi NCR and Bengaluru. Till date, KidZania has a footprint in 8 countries worldwide across 11 centers, with 12 more centers under development and to be launched by 2014.

First Published: Mon, January 07 2013. 15:29 IST