You are here: Home » Companies » News
Business Standard

Playboy Clubs to enter India, without the bunny costumes

Costumes of the bunnies, who are integral to the Playboy culture, will be based on Indian sensibilities and morals

Reuters  |  Mumbai 

The Playboy club is coming to India -- but with "bunnies" in non-revealing outfits.

"The costumes of the bunnies, who are integral to the Playboy culture, will be based on Indian sensibilities and morals," Sanjay Gupta, CEO of PB Lifestyle, which is bringing the brand to India through a licensing agreement, told Reuters.

 India has strict censorship laws and there is no Indian version of Playboy, the magazine launched by Hugh Hefner that became as known for its pictures of naked women as for the hedonistic lifestyle propagated by its founder.

Playboy bunnies, or waitresses, typically wear black satin bodices, bow ties, cuffs and bunny ears. PB Lifestyle has not yet decided what waitresses will wear in India, a socially conservative country where it is frowned upon for couples to hold hands in public.

Even a popular cricket tournament drew criticism and threats when it hired foreign cheerleaders in short clothes, forcing organisers to revamp the outfits to show less skin.

"Our clubs will not have any nudity. So there should not be any problem and we are prepared to deal with it if there is any," said Gupta, whose media and real estate company signed a 30-year licensing agreement with U.S.-based Playboy Enterprises Inc.


Gupta's company plans to use the Playboy brand and its iconic rabbit-head logo on clubs, bars, hotels and cafes and will spend 2 billion rupees in the first five years. The first Playboy property in India will be a club in the resort state of Goa, followed by one in Hyderabad.

Whether the Playboy brand will sell in a toned-down version remains to be seen.

"They are associated with scantily clad women, fun and pleasure. What is the point of getting Playboy to India in such a boring way?" asked 25-year-old Yash Sanghavi, a digital advertising executive.

 

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Fri, November 02 2012. 14:07 IST
RECOMMENDED FOR YOU
.