PVR to have a bigger name in small towns
|Multiplex cinema operator PVR Ltd, which is poised to enter small towns, will use a different brand name there, which will be PVR with a suffix, to guard against any adverse impact on the mother brand.
|Keeping in view the greater price sensitivity of movie-goers outside the big cities, PVR plans to price the tickets of the small town cinemas at Rs 40-50 apiece.
|Thus, to be viable, the small-town cinema halls will be much less glossy.
|"They will be Big Bazaar mind of no-frills cinemas, maybe without AC (air-conditioning). The quality will be high, but not what it is in the big cities. The experience has to be improved," said PVR Ltd Managing Director Ajjay Bijli at a press conference in New Delhi. |
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First Published: Thu, December 08 2005. 00:00 IST