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Reliance vs Amazon: Can Bezos beat Ambani without getting bruised?

The battle for the Indian consumer was never going to be an all-American affair

RIL Chairman Mukesh Ambani. The latest acquisitions will  fit in with RIL's cable broadband push  through Jio
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RIL Chairman Mukesh Ambani. The latest acquisitions will fit in with RIL’s cable broadband push through Jio

Andy Mukherjee | Bloomberg
The battle for the Indian consumer was never going to be an all-American affair.

Walmart Inc.’s splashy acquisition last year of Flipkart Online Services Pvt., the homegrown e-tailer giving Amazon.com Inc. a solid run for its money, might have given the impression of a two-horse race. But as I argued (here and here), billionaire Mukesh Ambani wasn’t going to watch from the sidelines.

And last week India’s richest man jumped right into the fray. Ambani, chairman of the petrochemicals-to-telecom conglomerate Reliance Industries Ltd., has a four-legged plan to connect India’s 30 million small retailers with consumers. One, neighborhood marts will

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