 "Siddhartha Lal")
Not every promoter chief is a strong brand ambassador for the company. But 43-year-old Siddhartha Lal is an unconventional CEO and synonymous with the product that has made the company what it is. “Siddhartha is Eicher’s biggest asset,” says R L Ravichandran, former CEO of Royal Enfield.
Lal, the managing director and chief executive officer of Eicher Motors, was in his mid-twenties when he jumped into the family business to look after Royal Enfield, a loss-making unit. That was in 2000, when the Eicher board was about to decide on shutting down or selling the motorcycle business. He believed
Lal, the managing director and chief executive officer of Eicher Motors, was in his mid-twenties when he jumped into the family business to look after Royal Enfield, a loss-making unit. That was in 2000, when the Eicher board was about to decide on shutting down or selling the motorcycle business. He believed
