Vegrow raises funding to tap India's $50 bn fruits, vegetables segment

While India's B2B agri market is attractive at $300 billion, it is also a complex maze of fragmented supply with over 120 million farmers growing across 30 states

Vegrow, a business-to-business agritech platform for fruits and vegetables, has raised $13 million in a series A investment round co-led by Lightspeed Venture Partners and Elevation Capital. The round also saw participation from existing investors Matrix Partners India, Ankur Capital, Better Capital and Titan Capital.

Established in 2020, Vegrow has scaled rapidly among both farmers and B2B customers, resulting in nearly 20x top-line growth with a presence in over 30 cities. At the heart of this growth is their unique technology platform, which powers everything from farm discovery, produce quality profiling, market intelligence to smart matchmaking between farm-level inventory and customer