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Bis To Campaign For Hallmarked Jewellery

BUSINESS STANDARD 

Worried whether your 22-carat gold jewellery is actually that weighty? All of you who suspect that your friendly neighbourhood jeweller has duped you, listen to the Bureau of Indian Standards (BIS).

BIS says the answer lies in buying hallmarked jewellery and is launching a major advertising blitz aimed at making consumers aware of hallmarking and how it can verify the purity of gold.

First Published: Thu, June 14 2001. 00:00 IST
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