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Consumer spend sees first fall in 4 decades on weak rural demand: NSO data

In rural areas, it declined by 8.8% in 2017-18; in cities, it rose by 2% over 6 years

Consumer spending
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The survey was conducted by the NSO between July 2017 and June 2018

Somesh Jha New Delhi
Consumer spending fell for the first time in more than four decades in 2017-18, primarily driven by slackening rural demand, according to the latest consumption expenditure survey by the National Statistical Office (NSO).

The survey — Key Indicators: Household Consumer Expenditure in India — shows the average amount of money spent by a person in a month fell by 3.7 per cent to Rs 1,446 in 2017-18 from Rs 1,501 in 2011-12. The figures for monthly per capita consumption expenditure (MPCE) are in real terms, meaning these have been adjusted for inflation, keeping 2009-10 as the base year. In 2011-12,

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