Govt may soon ask e-commerce firms to refund all customers duped with fakes

Such a move may signal govt's foray into regularising e-marketplace

Aiming to stop the massive spread of counterfeit products being sold online, the government may soon ask e-commerce firms to provide full refunds to customers who have been duped.

The move by the Department of Industrial Policy and Promotion (DIPP) with regards to setting clear norms for customer redressal when they receive counterfeit products may, however, remain toothless as the directive wouldn't be mandatory for e-commerce players.

A scheme may be developed along the lines of the chargeback scheme provided by credit card companies globally, a senior DIPP official said, also indicating that the government may have to step in to rein