Sales of MF products from B30 cities remain stagnant in the past 2 years

Restriction in physical movement of distributors due to the pandemic may further impact numbers

Sales of mutual fund (MF) products from B30 (beyond 30) cities have remained stagnant in the past two years, and could get impacted in the near term, with the pandemic restricting the physical movement of distributors.

Investors from B30 cities rely more on face-to-face communication with distributors and advisors as compared to their T30 (top 30) counterparts. These regions rely on simpler products, such as large-cap schemes, which have been impacted in the past few years due to polarisation in the market. “Relationship and trust are more important in these regions, compared to metros,” said Jimmy Patel, chief executive at Quantum