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Affle (India) jumps on filing 14 tech patents in Singapore, US

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Affle (India) rallied 14.86% to end at Rs 1,397.80 after the company announced filing 14 patents in Singapore and USA, strengthening its consumer platform offerings.

Affle (India) has filed 4 new patent applications in Singapore in the areas of conversational marketing & vernacular and voice-based intelligence. Further, the company has decided to expand the jurisdiction of its 10 patents earlier filed in India by filing in the patent office of the USA as well.

The newly filed 4 patents in Singapore power innovations in artificial intelligence (AI) driven intelligence & automation. The subject areas include monitoring and integration of intelligent conversational agents, switching between intelligent conversational agents, adoption of user learnings across vernacular contexts and Integration of digital assistants with audio content. The earlier innovations initially filed for patents in India and now being pursued both in India and the USA largely covering various algorithms for ad fraud detection. These innovations include blockchain based decentralized repository of fraudulent nodes and publishers, detection of ad fraud with multiple modalities of network identification and user behaviour, deep learning and machine learning methods to identify fraudulent entitiesfrom data. These also include patent filings for enabling app installation while listening to podcasts.

With these filings, Affle has now built robust patent portfolio with 18 patents filed in India, USA & Singapore. It has 3 patents granted in the areas of Consumer Acceptable Advertising in the USA while 15 patents are pending out of which 1 pending in USA covering partner pixelling for user identification; 10 pending in USA & India covering various algorithms of digital fraud detection; 4 pending in Singapore in the areas of conversational marketing and vernacular & voice-based intelligence.

Shares of Affle (India) surged 21.35% in three trading sessions to its current market price of Rs 1,397.80 from its previous closing low of Rs 1,151.85 on 17 October 2019.

Meanwhile, S&P BSE Sensex was up 94.99 points or 0.24% to close at 39,058.83.

On BSE, 79,000 shares were traded in Affle (India) counter, compared to a 2-week average of 13,000 shares. The stock hit an intraday high of Rs 1,455, which is also an all-time record high for the counter. The stock hit an intraday low of Rs 1,235. It hit a 52-week low of Rs 751.05 on 8 August 2019.

Affle (India) is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising.

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, October 23 2019. 16:04 IST