To invest nearly Rs 100 crore into product upgradeDomino's Pizza unveiled its most significant product refresh with an across the board enhancement of its Pizzas. The Company will be investing nearly Rs 100 crore behind the upgrade. Domino's Pizzas will now sport a new look and come in an attractive blue and white packaging that highlights the changes. The new improved Pizzas will have a softer and tastier crust, more and bigger toppings, more cheese and a new herbier tomato sauce.
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