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Domino's unveils its most significant product refresh

Capital Market 

To invest nearly Rs 100 crore into product upgrade

Domino's Pizza unveiled its most significant product refresh with an across the board enhancement of its Pizzas. The Company will be investing nearly Rs 100 crore behind the upgrade. Domino's Pizzas will now sport a new look and come in an attractive blue and white packaging that highlights the changes. The new improved Pizzas will have a softer and tastier crust, more and bigger toppings, more cheese and a new herbier tomato sauce.

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, August 08 2017. 13:48 IST