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'Long journey for India and champagne'

IANS  |  New Delhi 

It's been a long journey for and champagne, going back over three centuries and in 2017, over 400,000 bottles of the were shipped to in spite of the high taxes, says the of a key French organisation that ensures that only the original product is served around the

"and have a long story that dates back to the first shipments in the 18th century. Maharajas were the most important consumers of this new wine at that time. Since then, shipments have continued and enjoys a great recognition, which was confirmed with the registration of the appellation by India in 2008," Vincent Perrin, Directeur General of Comite Champagne, told IANS in an email interview.

How would he describe the journey over the past decade and how have the two sides benefited?

Noting that one of the Comite Champagne's key missions is to ensure that the name Champagne is reserved only for sparkling wines produced in the Champagne region of to give "to our winegrowers and houses the best environment to sell their wines", Perrin added: "To achieve this objective, education programmes and protection of the Champagne name are two levers that we continuously use."

To this end, the registration of the Champagne appellation, which was renewed recently, "is a recognition of the reputation of Champagne wines on Indian territory. It's also a guarantee for Indian consumers of the origins of the wines," added Perrin, who joined the in September 2014 after an extensive career in diplomacy and international business development.

Speaking about the impact of the association on India-relations, Perrin said Champagne has had a strong connect with India "and it perhaps showcases best the French art de vivre. We hope that this relation will only grow and strengthen in the future".

How does he foresee the roadmap for the future?

"As India emerges as a global economic power, who are likely to consume should increase in the coming years and wines play a growing part in the drink sector. There is a strong potential, despite high taxes, for Champagne wines which have grown steadily over the years.

Educational tools, including like the 'Champagne Campus' app, have been developed by the to educate a wide audience, both in and abroad, about the wine-growing region of Champagne the vines, winemaking process, tasting et al. These will help more approach champagne with more confidence.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, February 07 2019. 17:54 IST