Tribhovandas Bhimji Zaveri Limited (the “Company” or “TBZ Ltd.”), a well-known and trusted jewellery retailer in India, expanded its presence in Gujarat by launching its first showroom at Rajkot located at Dr. Yagnik Road, opposite Imperial Hotel. The showroom was inaugurated by the Honorable Mayor of Rajkot, Mr. Janakbhai Kotak in the presence of Mr. Shrikant Zaveri, Chairman and Managing Director, Tribhovandas Bhimji Zaveri Ltd. (the “Company”) The dignitaries unveiled a new range of women’s and men’s jewellery collection for modern consumers.
Spread over a 3,000 sq. ft. area, the Company’s large format showroom in Rajkot offers a uniform standardized appearance in terms of elegant interior and exteriors as available across the India. It showcases a range of intricately designed jewellery that seeks to fulfill the aspirations of all jewellery lovers. The Rajkot showroom has the designs in all forms of jewellery including gold, diamond, silver and jadau and offers a wide variety of options across different price points. The jewellery at the Rajkot showroom is traditional, modern & trendy.
Mr. Shrikant Zaveri, Chairman and Managing Director, Tribhovandas Bhimji Zaveri Ltd., said, “We, at TBZ, are extremely happy to open the new showroom at Rajkot bringing age-old values such as trust and legacy. We have a 145-year old legacy of jewellery creation and have developed goodwill and a place in peoples’ heart. The people of Rajkot will now have access to our exclusive showroom, which will also offer them a unique shopping experience through TBZ’s wide array of jewellery that suits various occasions and moment of joy and celebration. Our jewellery range aims to meet their aspirations through its elegance, style and modernity.”
The launch of TBZ’s Rajkot showroom marks the Company’s expansion plans. In Gujarat, TBZ Ltd. plans to open new outlets at Gandhidham, Baroda and Valsad. Incidentally, Rajkot is one of the cities from where TBZ Ltd. sources ready-made gold jewellery through vendors. TBZ Ltd. has already conducted 3 exhibitions in Rajkot.
The showroom’s uniform appearance reassures Rajkot-based customers that they can now access the standardised products as available in the rest of the country in addition to creating a brand identity and brand distinction. It has a comfortable look and creates customer friendly ambience with amenities such as displays, comfortable chairs, ambient lighting, elegant and stylish interiors. It follows a unique interior design having the consideration of maximizing space, the green areas and environmentally products into the showroom. The vestibule flooring finishing is with ‘White Composite Marble’ again complying with green norms. Complementing and contrast use of colors with bright light and appropriate cooling make the environment more conductive and soothing for customer to feel at ease.
TBZ Ltd. has 14 showrooms in nine cities across five states, which have a total carpet area of approximately 44,000 sq. ft.