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Idea: Ringing in good numbers

Idea Cellular’s pricing strategy seems to be paying off. The telco has more than trebled its subscriber base in the Mumbai market in January 2009 compared with December 2008. It has also picked up subscribers in markets such as Karnataka (a circle which came with the acquistion of Spice) to post a 34 per cent m-o-m jump in net additions during the month. With the addition of just over 2 million subscribers in January, Idea’s subscriber base has hit the 40 million mark. The growing subscriber base has been helping the company’s top line —adjusted revenues grew a strong ...