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Insite launches edutainment site

Insite Digital, a Mumbai-based Internet media company, is taking the edutainment route to increase awareness on Indian politics, with focus on general elections 2009. Launching its edutainment site www.indiavoting.com, Amit Tripathi, managing director of Insite, said the company planned to target the about 80 million young Indians who would vote this year. “The current delimitation of the constituencies has led to a scenario where the net surfing population forms a significant part of the electorate in more than 100 constituencies. We intend to attract about 120 million page views a ...