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Bennett, Coleman's private treaties business sees sharp value erosion

Bennett, Coleman's private treaties business sees sharp value erosionShuchi Bansal & B G Shirsat / New Delhi/mumbai May 11, 2009, 0:15 ISTEquity in listed firms sees 50% dip. “Private treaties” was one of the most innovative revenue schemes thought up by Bennett, Coleman & Co, which publishes the Times of India and other titles. In return for advertising in group publications, Bennett would get equity in the company doing the advertising. The pay-off would come when the equity was offloaded for a profit (with long-term capital gains being free of tax). This unusual ...