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The man behind the ZooZoo

He says he makes boring copy. But Aabhas Sharma convinces Rajiv Rao to talk about his stint in advertising and, of course, the ZooZoo campaign. I t isn’t easy to get Rajiv Rao, executive creative director, Ogilvy India, to talk about himself. His reasoning is: “Forget anyone else, even I wouldn’t want to read about myself!” The man who has been at the helm of one of the most iconic campaigns in India in recent times — Vodafone’s ZooZoos — tries to convince us that he will make for the most boring interview subject ever. Let our readers decide that, ...