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Godrej's Nano: Chotukool

The world’s lowest-cost refrigerator will be launched in March. The bullock cart stops in one of the dusty alleys in Osnamabad, a small town in the Marathwada region of Maharashtra. And two village girls, dressed in traditional Marathi Kasta Saree, step out in style with the products they have helped co-create with engineers at Godrej & Boyce. The quality of the sales pitch of the Class 10-pass girls would do an MBA proud. For, they know the products well, as the company involved them right from the conception stage to designing and marketing its ‘nano’ refrigerators, ...