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Brand Ericsson gets a makeover

Swedish telecom equipment provider Ericsson is looking for a new identity to make the brand more vibrant at a time when the company is moving from being just a equipment provider to one which manages services. As part of the exercise, Ericsson launched the new logo in India, a key market for the rebranding exercise, just a few days ago. ‘We want to be a part of the changing times. The telecommunications industry is changing rapidly from voice to data across the globe and even in India with 3G auctions just round the corner,” says Ericsson’s global chief marketing officer ...