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Godrej's 'Chotukool' may take a year

The much-hyped ‘Chotukool’ refrigerator from the appliances division of Godrej & Boyce Manufacturing Co Ltd may take a year to launch, according to company chairman Jamshyd Godrej. Godrej Appliances is test-marketing the product in Maharashtra. It was earlier eyeing a March 2010 launch. But, this may not happen, says Godrej, as the company looks at alternative channels of distribution. “By alternative channels, I mean a community-led distribution model. We are working with non-governmental organisations to try and facilitate distribution of Chotukool at the community ...