Logo


Go green, red, blue, brown...

From Earth Hour to LEED ratings for buildings, from carbon footprint to carbon credits, the world is climbing onto the ‘green’ bandwagon. Is it ‘green’ if I plant 100 trees, take an economical shower and then walk to work? How many trees will I have saved from oblivion? How much oxygen will that add to the depleted atmosphere? And so on. Consumer guilt seeks paths to green redemption via SMS campaigns, conferences and marketing gimmicks. Here let us step back and ask ourselves what ‘green’ means, before we go looking for solar cells and mud bricks. Is it ...