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Chelsea eyes Indian tie-up

To promote football schools, merchandise, cafes, restaurants. West London-based Chelsea Football Club is scouting for a partnership with an Indian corporate house. The club wants to use the platform to launch its soccer schools and float a franchise that would sell branded merchandise and mobile content, as well as run cafes and restaurants. “We are looking at an anchor partner which has to be an Indian corporate house, which understands the Indian market and not a foreign MNC. It is through this route that we plan to enter India and set up our football schools and franchise our ...