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Facebook chastises firms for luring users to 'Like' them

Companies luring users to click on the Facebook 'Like' button to enter a contest have come under increased scrutiny by the social networking giant that has nearly 700 million users globally and around 31 million users in India. Facebook has deleted the pages of big brands like Cadbury's Bournville, French Connection FCUK India and Pizza Hut India, and is understood to have sent warning letters to dozens of big companies for misusing the 'Like' button to promote their brands, thus violating the provisions of its 'promotional guidelines' which were revised on May 11, 2011. "This is a ...