Bollywood zooms in on Bharat

The marketing budgets for film promotion in tier II and III centres are growing rapidly

Indore, Patna, Bijnor or Bhatinda may not sound exotic enough for shooting a Hindi film, but they sure are adding generously to the coffers of Bollywood producers. That explains why the film industry is opening its purse strings for exclusive promotional strategies for these tier-II and tier-III centres. It is now mandatory for stars to visit at least 10-15 such cities while promoting a film as opposed to only Mumbai and Delhi in the past. “Ahmedabad, Nagpur, Surat, Chandigarh, Bhopal, Patna Kanpur, Lucknow, Jaipur and Indore are now generating significant revenues,” said Shilpa ...