We know how to draw a line between growth and greed: Rajiv Bajaj

Interview with MD & CEO of Bajaj Auto

Rajiv Bajaj explains why it doesn’t make sense to bet on multiple horses, in an interview with Shyamal Majumdar. Excerpts: Bajaj Auto remains the most profitable automobile company. How did you manage that? Profitability is our most important objective and the brand focus has played a key role in giving us pricing power and cost effectiveness. Pulsar, Discover and the RE branded three-wheelers are sold at a slight premium to competition because the customer knows it’s worth the price. Even a discount of 5 per cent shaves off that much from your EBITDA margins. We have avoided ...