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Rohit Viswanath: The news about soft power

In a globalised world, nations are increasingly realising the virtues of non-military means for expanding strategic influence. Military belligerence is widely disapproved of, for the material and psychological damages it inflicts on affected countries; such violence also adversely impacts the image of the bully nations. Consequently, major powers are applying non-military welfare-enhancing measures for engaging countries. These measures — collectively referred to as “soft power” in a relatively young but growing branch of literature in international relations — include ...