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Facebook over, let's go to the movies

While shares of the firm have plunged 25% since its IPO, some investors are focusing instead on old-fashioned media options like local television stations, movie theaters and billboards

Forget Facebook. Billboards may be the way to go. While shares of Facebook have plummeted more than 25% since its IPO earlier this month, some investors are focusing instead on decidedly old-fashioned media options like local television stations, movie theaters and billboards. And for good reasons. Analysts say old media offer proven ways to reach audiences, whereas online advertising hasn't seemed to fulfill its potential yet. "We're hearing more talk questioning how effective some of the new media advertising really is, especially when a lot of user functions are now done wirelessly ...