Co-creation: The future of innovation

The co-creating partners should be extensively engaged at every stage of important decisions - from research to value-reaping

We live in an age where emerging trends in technology and societies are changing the way we interact with each other. Look around. More than 50 per cent of the world’s population is under the age of 30. There are close to 2 billion internet users globally and 87 per cent of the world’s population has a mobile phone. If Facebook were a country it would be the world’s third most populated, twice the size of the United States population. Businesses across the board have always had consumer choices and preferences at the heart of all their strategies. However, what has changed ...