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Tupperware goes more premium

By getting working women in its salesforce and a premium product range, it readies to spread wider

Almost every month, one or the other store of Hypercity gets shoppers with the same query. They ask if it stocks Tupperware or not. The fact is, it does not, and neither do any of the regular retail channels. Yet, Indian consumers are well aware of the brand. Entering India in 1996, the Florida-based company is one of the few who have made direct selling, credible. Even as the debate rages on how to make direct selling in India less fly-by-night and less reminiscent of Ponzi-schemes, Tupperware is lining up the second edition of its TV communication campaign. This would be its second ...