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United Breweries ready to kick off its Octoberfest in Bangalore

Company expects 10% more volume sale than last year

United Breweries Ltd is all set to kick off the ninth edition of its The Great Indian Octoberfest (TGIOF) celebration in Bangalore today. The company has centered its efforts around attracting a larger number of families this year.    We have something for everyone - beer, food stalls, a flea market, craft center, among others. Having more families, especially women, attending will define the success of the event and that is really the attempt, says Samar S Sheikhawat, Senior Vice President (Marketing) at UBL. Its a place for the whole family to go and spend the day. ...