Sony signs up Warner, hopes to up market share to 25%

The deal to distribute the latter's many labels will make the Indian partner a large player in international music and come closer to competitor T-series

Sony Music Entertainment India has entered a strategic licensing deal with Warner Music Group that will arm it with added muscle-power in the Indian music industry. It will become the representative of Warner Music's recording artists' releases and labels in India, Sri Lanka and the other SAARC countries. The deal allows Sony Music to make Warner's catalogue available to consumers through physical sales, digital download, streaming  and a variety of mobile services. Through this deal, Sony music will have close to 25 international artistes in its kitty including the ...