Click-to-dine companies cook up a storm

Food delivery sites, which have mushroomed in India, need to consolidate faster to survive

When Shachin Bharadwaj was in the information technology sector, his colleagues and he often worked late nights. Frequently, they faced problems in ordering food, due to lack of information on where to order. Bharadwaj often thought if this could be done online, it would make the process easier. In October 2007, Tastykhana.in went live, with Bharadwaj as founder and chief executive. About six years later, its peers in the online food delivery business include JustEat.in, DeliveryChef.in, Titbit.com and Foodpanda.in. This segment has seen a lot of activity, in launches and private ...