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Publicis acquires Law & Kenneth, to merge it with Saatchi & Saatchi

The acquired entity will merge with the Indian unit of Saatchi & Saatchi to form L&K Saatchi & Saatchi

After months of speculation, the world's third-largest advertising network, Publicis Groupe, has acquired Law & Kenneth, the New Delhi-based independent agency led by adman Praveen Kenneth. The deal, whose size could not be estimated immediately, was signed in France on Wednesday. The acquired entity will merge with the Indian unit of Saatchi & Saatchi, a Publicis Groupe agency, to form L&K Saatchi & Saatchi. Notably, the website of Law & Kenneth already carries the logo of the merged entity. The revenues of the combined unit are estimated to be Rs 50-60 ...