Rural consumers can taste our beverages in Rs 5 cups; Coke Zero in cities soon: Venkatesh Kini

Interview with President, India and South West Asia, Coca-Cola

Venkatesh Kini is no stranger to India. After all, it’s the country where he oversaw the company’s earlier marketing foray. Just a few months after he took over as President, India and South West Asia, Coca-Cola, he is focusing on rural markets and looking at some big launches for the year. In an interview with Surajeet Das Gupta & Sounak Mitra, Kini talks about his experiments to make consumers taste Coke for a mere Rs 5 as well as the launch of a string of zero- and low-calorie products for the health-conscious. Edited excerpts: The next big challenge for you is to ...