Beer market set for new fizz

Kaltenberg set to enter India; will have premium positioning but will be priced cheaper than imported peers

Multinationals have not been able to stay away from the Indian market with its middle class consumers' fast-gaining affluence. Beer makers are no exception. Kaltenberg, one of the oldest beer brand in Germany and the most sold international brand in its parent Royal Bavarian's portfolio, is set to enter India. It will have a premium positioning but will be priced much cheaper than imported beer brands. CMJ Breweries, which is bringing the German beer to India, has already test-marketed it in the western parts of the country in association with Konig Ludwig International, which ...