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A secret about analytics

Clean and structured data is a big challenge in the telecom space

Today's big buzzword is big data. Its companion, buzzword analytics, is also a big favourite. There are good reasons why this is so. The last five years, after all, have seen a massive upsurge of data; we have generated 90 per cent of the entire world's data in the last two years. This change has been dramatic. Twenty years ago, we had all the data analysis tools in place but data was scarce. Today there is a frightening abundance of data, but nobody quite knows what to do with it. What do we do with all this data? What can we do with all this data? Think, for example, of ...