Sikhs launch campaign against growing misperceptions in US

Sikhs in the US have launched a multi-million dollar national campaign to tackle the growing misperceptions about Sikhism after the 9/11 terror attacks.

The National Sikh Campaign would also highlight the contributions by the community members in America.

The primary mission of the campaign, launched here yesterday, will be to increase awareness about the Sikh religion and the positive contributions the Sikh-Americans have made, a media release said today.

"Sikhs in this country have had a tough time since 9/11. From hate crimes to a Wisconsin terrorist attack, our community has continued to be the target of unjust hate yet we have lacked the voice to change these perceptions and raise the profile of Sikhs in America," said Gurwin Singh Ahuja, executive director of the National Sikh Campaign.

"This campaign will highlight how Sikhs are a part of the American success story, illustrating the similarities Sikh values have with American values," he said.

The goal of this campaign will be to reach out to various Gurdwaras, organisations and stakeholders within America and internationally to create the largest PR effort ever for Sikhism.

The campaign plans to engage individuals across the US while providing grassroots organising throughout Sikh communities, the media release said.